Social Media Marketing

Social Media Marketing – The Game Changer

We don’t have a choice on whether we do social media, the question is how well we do it.” Eric Qualman

Today, the whole web is witness to one big trend – That it’s becoming a huge community. The internet is a highway of information that can be easily sourced & shared. This highly interactive nature of Web 2.0 is giving businesses an opportunity to be part of a larger conversation with their customers. If you are not consistent, your competitors can easily win over you. So it becomes crucial to factor on social media for your overall marketing plan.

Social Media has transformed the way businesses reach out to customers. You now have the whole gamut of tools beginning from the most popular Facebook and twitter to social bookmarking, blogs, social news, wikis, virtual worlds and a lot more. Depending on your industry, there is a lot of things you can do to engage your brand in the social media space. Slowly but surely, your brand will make an identity of it’s own that will interact to customers; sharing and receiving information in real time.

What is the difference between Social Media Marketing & Social Media Optimization?

Every coin has two sides, similarly SMM & SMO are the two sides of the same platform.Social Media Marketing is to basically use the various social media tools at our disposal to improve traffic to our website. It ranges from your presence in social networks, communication with customers through these tools, using blogs and microblogs, social bookmarking, and much more. Social Media Optimization on the other hand is a counterpart of Search Engine Optimization (that’s why it’s also called Social SEO). While SEO intends to optimize your website for the search engines, SMO, tries to do the same for social media.

Social Media Marketing at Ladybird

Ladybird offers social media marketing and optimization services that will help your brand leverage various social media tools to reach out to the right audience. Our methodology will assess your current state, your needs when it comes to the type of customers, and will formulate a social media strategy for your business. We will also implement the strategy on an ongoing basis for you.